Third Party Media Monitoring of Polio Eradication Initiative (PEI)

Project Description

Third Party Media Monitoring of Polio Eradication Initiative (PEI)

Client

United Nations Children Fund (UNICEF)

Start Date

2017-08-01

End Date

2019-12-31

Value

USD 285,142

Pakistan

Country

UNICEF engaged APEX for third party media monitoring polio eradication initiative. The aim is to generate a knowledge base that helps UNICEF and partners in the polio program with a holistic knowledge base on diverse media characteristics – time, space, and resources media is spending on polio and related issues and the perception of the polio program activities.

Name of Senior Staff

Tahir Jelani (Project Manager)
Najeem Haider Zaidi (Team Leader)
Aziz Ullah (Electronic Media Manager)
Abdul Razzaq Chishti (Print Media Manager)
10 Electronic Media Monitors
10 Print Media Monitors
2 IT Officers

Detailed Description of the Actual Services

A team of 20 members in APEX’s Media Monitoring Center in Islamabad and four teams in Peshawar, Lahore, Karachi, and Quetta monitor polio news on a daily basis. A report consisting of polio news in English, Urdu and regional language newspapers and TV channels is delivered by 12 noon daily along with news clipping from print and electronic media. A total of 40 newspapers and 32 TV channels are monitored around the clock for polio news. At the end of the month, an analytical report on the month’s media coverage of polio news is shared with UNICEF. apart from the quantitative analysis, the report enlists media trends in covering polio.

Project Description