APEX Consulting

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Project Description

Apricot Consumer Survey

 

Client

JICA – KMC
 

Start Date

2014-09-25

 

End Date

2014-10-25

 

Value

USD 7.544K

 

Pakistan

Country

Japan International Cooperation Agency (JICA) intended to conduct “Consumer Survey for Dried Apricot” in Lahore and Islamabad/Rawalpindi. The purpose of the survey was to collect information on consumer preference on organic dried apricots made in the Hunza area of Gilgit Baltistan (GB). The survey was to supposed to be taken place in Islamabad and Rawalpindi and the participants of the research will high, middle, and low-level income households/individuals.

Name of Senior Staff

  • Syed Sardar Ali  (Assignment Manager)
  • Munir Ahmad (Survey Expert)
  • Farhan Aslam (Field Manager)
  • Tahir Jelani (Assignment Coordinator)
 

Detailed Description of the Actual Services

Services provided by firm included recruitment of field teams and training on the provided data collection tool. Pre-testing was done in Rawalpindi, field data collection completed in time. Data was entered in an excel file and shared the database after cleaning.

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