The services provided by the APEX Consulting included research tools refinement, training of field enumerators and supervisors, data collection from 188 peach growers, and 154 potato growers located in the district Swat, data editing, and coding, data analysis, and baseline report development. Data editing was done by professional researchers and data was entered in CSPro. After data entry frequency tables were generated for cleaning. Data analysis was done using a statistical package (SPSS). The whole exercise was done in close coordination with the client.